A1 Retail: An immersive experience for the high street

In the February issue of A1 Retail, Martin Higginson, CEO of Immotion Group, explores the impact of virtual reality on the British high street.

Martin writes, “The classic business model of having precincts anchored by department stores that act like magnets to pull people in isn’t working anymore. The move to online shopping is not going to slow down and because of this the high street needs to change its offering.”

The full article can be read here: