New Installation

Immotion launches largest VR theater at Milwaukee County Zoo

Gorilla Trek opens to huge crowds.

Immotion launched its latest immersive experience center, Gorilla Trek, at Milwaukee County Zoo this weekend.

Crowds flocked to the virtual reality theater to check out the new offering. In the experience, visitors are transported to Rwanda and witness mountain gorillas up close.

Giving visitors the ability to see the natural environment of these majestic beasts is a world-first for both Immotion and Milwaukee County Zoo. Complete with extensive pre-show, visitors can learn more about silverback gorillas, their environment, and how they interact. They then complete the adventure on board a motion-platform seat where they’re transported via VR to the jungles of Africa. They experience up close the hierarchy of the gorilla troop, their personalities, and who’s in charge.

This 40-seat installation is the largest VR theater at a zoo in the world.