The VR seats were installed in an existing structure and opened to the public in August 2022.
From opening day the Gorilla Trek VR experience drew lines and was an incredible hit with guests, operating at over 80% capacity during peak times. Chester Zoo was able to take an idle space and make it into a successful revenue generator.
Chester, United Kingdom
Chester Zoo is the most visited zoo in the UK
“The Immotion VR ride has been an instant hit with our visitors, and a significant boost in revenue. It also has a stunning visual impact and almost serves as an added exhibit unto itself.”